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Design
for purpose. Impact through experience.
I’m Alexandre, a Brazilian Head of Design shaping the design vision at Soul Up, the world’s first Social Green Loyalty Tech platform.
Built on Web3 and blockchain technology, Soul Up is driven by a sustainability-centered purpose and a mission to inspire conscious actions at scale.
As a designer and creative leader, I’ve spent my career crafting digital products that are scalable, efficient and human-centered. My process blends strategic thinking, research-driven insights and a strong focus on usability and business impact.
Previously, I worked at global design and advertising agencies like HUGE and Outpromo (Omnicom Group), and led strategic projects for companies like Natura, BV, XP, Porto Seguro, Sem Parar and Veloe.
To me, design is not just about aesthetics or deliverables. It’s about understanding people, solving real problems and driving meaningful transformation at scale. Empathy fuels my research, clarity guides my design decisions and purpose defines the impact I seek to create.
Reckitt • Diageo • Mars • Coca-Cola • Caixa • Discovery Channel • Natura &CO • BV • Sem Parar • Oi Brazil • Porto Seguro • Veloe • Ministério da Cultura
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